WHO IS THIS GUY?
FOUNDER. LEAD WRITER, EDITOR, AND PUBLISHER.
hEAD OF MARKETING AND AUDIENCE DEMAND.
FUELED BY COFFEE. LOTS OF IT.
Welcome to my world. My goal for this site is to provide a bespoke yet dynamic experience for visitors who want to read or view my work and others’. For those seeking B2B marketing campaign leadership a/k/a demand generation, revenue marketing, etc., a couple recent marketing projects are shown below. And if you want more information, more samples, or both, well, you’ve probably got my contact info. Or use the rest of the internet to find it. Miracle of technology.
BLOG POST: ALL’S WELL THAT’S SOURCEWELL
I enjoy ghostwriting for others. Did that often at financial technology firm CORE. But occasionally I took on full authorship, like the post below.
Employer
CORE
Date
3/9/2022
Campaign Brief: PGi + EXHIBITOR Webinar
Working with webinar hosting and technology firm PGi was an extraordinary experience. I produced a variety of B2B demand generation projects to generate top-of-funnel awareness and center-of-funnel consideration. One of the coolest projects was producing their GlobalMeet “The Changing Role of Virtual Events in 2021” webinar with EXHIBITOR and all accompanying marketing tactics. Read on to see how I led the drive to revenue opportunity volume 38 times(!) project cost. Read the full campaign brief here.
Employer
PGi (now GlobalMeet)
Date
4/7/2021
